with the accelerating urbanization process in China

Furthermore, with the accelerating urbanization process in China, household disposable income increased, also provided strong financial support for families to purchase appliances environment, accelerate the “two net” products quickly spread.benefit from the electricity supplier development, “two net” product line growth rate was significantly data show that the first half of 2017, market share in the line of water purification equipment market is far other super-category, accounting expanded to 46.32%, retail sales grew 5.47%. In contrast to other categories, followed by market share of water purifier is declining, although the market share of 19.68 percent, but retail sales decreased 6.27% year on year. This year the family of water purification solutions in the new class water softener and central water purifier, mediocre performance on the line. In which the water softener retail sales fell 1.65%, the central water purification machines increased by only 0.08%, in stark contrast to 2016, more than four times the growth rate.
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Bin He briefly some of the tips later maintenance of household water purifier

With household water safety awareness gradually increased, more and more families to install a home water purifier. But after not buy a home water purifier, household water security can sit back and relax. On the contrary, the latter focusing on household water purifier of household water is safe to maintain the key. It Below Sea water purifier manufacturers will give you a brief introduction of some household water purifier tips later maintenance.

Household water purifier product marketing companies need to do in order to better capture the market

household water purifier in domestic development time is not long, but if traced the birth of the world’s first water purifier to the now nearly a century of history, we look back from the initial direct access to rivers, lakes as drinking water; dig wells to get ground water; tap water to the city; in order to ensure healthy drinking water and gave birth to the rapid development of bottled water, bottled water; then R & D household water purification machines, drinking water for health conscious people increasingly stronger. With the rapid rise of our country; the rapid development of China’s industrial economy, water pollution is increasingly serious, the media found a home water purifier home water purifier figure in many appliance stores, such as a terminal water purification equipment, household appliances products gradually become ordinary people home.

Household water purifier industry entered a golden period of development of water purification equipment greet one hundred billion business opportunities

during the second session of the National People’s Congress meeting, the first meeting to consider the draft revision of the Food Safety Law, reflecting the state attaches great importance and concern for the quality of life of residents. Meanwhile, in recent years, frequent drinking water contamination problems caused household water purifier market showing rapid development momentum, the industry entered a golden period of development.

Public health and environmental protection awareness oblige favored household water purification products

a long time, water pollution has become the focus of public concern, and before widespread “pollution test of China’s economic transition” point of view reveals the past China to develop labor-intensive and energy-intensive industries lead to water resources contaminated serious consequences. In fact, water pollution not only limits our economic transformation, but also directly reduces the quality of people’s lives, the threat to people’s health, but at the same time stimulate the rapid development of China’s home water purifier market.

Water purifier business into marketing mode, "new retail" into a new direction

In recent years, shared economic tide, many companies have to change the marketing model, in line with the shared mode, where there are some companies test the water purifier. When people are thought to share water purifier to become a new direction when a “new retail” Ma was not always made the mound, people grasping not mind.
In fact shared water purifiers failed to achievement, “Generosity”, not without reason, the following small series according to their own understanding of the reasons to talk with everybody.
First, determine the effect of the water purifier range
The purpose is the purification of water, to restore the water to a standard drink. From the use of point of view, more like a home water purification natural gas, does not meet the shared lease business model, did not achieve the effect of improving the efficiency of use. Only drinking water health-conscious people will buy water purification equipment, and permanent use.
Second, users regard as a water purifier using fixed appliances
to flourish throughout the water industry already explained: more users are increasingly accepting water purifier. Since the home is a private space, water purifier unit price most can accept, people are more inclined to buy. The commercial machine has been able to flourish because in public places, businesses considered more of a cost cheaper than bottled water.
Most of the people still inside the water purifier as common household appliances, the time of the initial purchase, only symbolic ask how long after the initial installation can be used. To replace the filter tips of the day will produce cost-conscious, or even luck, “more a period of time is also all right,” dragged on for years or even change the filter.
Third, the “new retail” conforms to the development trend of the times, to better cater to consumers’ tastes. “
We first look at the” new retail “in the end” new “Where?
is different from traditional new retail retail, it is web-based, through the use of new technologies, big data and artificial intelligence application methods, the retail model of integration and logistics to get through online and offline. Now the water purification industry and other appliances, like the line has a lot of “experience store” to getting consumer contact with the product, the best way to understand the product; and electricity supplier in recent years, the sudden emergence of the store to make deep water purifier hit, so that enterprises have to think about the way online and offline and common development. Through the “store + Internet” approach is more conducive to open up markets, so as to become a new outlet of the moment.
Fourth, affecting the role of water industry giants
sharing economy did not causeExcessive water industry “big brother” of concern, but in between some small waves of water purification business, it is difficult to set off large waves. The “new retail” put forward by the “Ali Baba” and the first use of the horse always, caused quite a stir. Today, various water industry “boss” also have tested the water in, water industry as “new retail” rise, but also played a role in fueling.
More and more companies focus on online marketing mix + line under the
In fact, regardless of future changes in the wind industry, water purification, water purification company did not forget the early heart, adhere to quality is the key. When a company has a good reputation and the reputation, even if wind industry change happen again, “the foundation” solid, it will not fall, and can adapt to the new wind mouth in a short time.

How new consumer Internet time to look smart water purifier?

[ is ] water purifier compared to other traditional home appliances is an emerging industry, but the accumulation of water purification technology has favorably to other home appliances. Even in the course of the rapid development of the times, the water purifier has been walking in the front end of the traditional intelligent home appliances become intelligent home fashion share. As the prospects for the development of the event, many Internet companies have settled in the water purifier market, even traditional manufacturers joined forces to create the Internet smart water purifier home project.

products are the core competitiveness of the market

intelligent products, it is an inevitable trend in the Internet era background. With the enhancement of people’s living standards, demand for water safety, water quality and healthy demand, only the basic needs of people’s lives. The next level of rapid economic growth, people’s quality of life is bound to pursue in conjunction with historical background. Extending from the expansion of the Internet of Things, the product of intelligent technology revolution, provide people with fast, convenient way to use the water purifier, the pursuit of quality people is the future of smart home life.

bring the product model changes

times are changing, but also changed people’s awareness and people’s habits. It is the main consumer from the 1960s, 1980s and 1970s turned to the 1990s, a new generation of people with new cognitive, intelligent water purifier Internet research thrust – focusing on enhancing the user experience, not only the development of mobile Internet based on the Internet APP software, is combined with the current concept of shared economic, launched a water purifier free installation, the new consumption patterns of use of low consumption of high utilization. The high value of water purification products into a water purification service, truly none other manufacturers first, service first, the spirit of sharing product first, in order to bring high-quality water purification services.

Internet smart water purifier drive industry transformation

Internet companies impact on traditional brand water purifiers, must integrate two of the long conflict in the industry, to meet the development in order to stand out, a new transformation in the Internet + new generation of R & D enterprise. This is the country to promote Internet + enterprise development. And in the course of market standardization in support of state policies, the environmental protection industry embarked on a strategic water purifier brand, water purification group of entrepreneurs who have had to promote awareness of the brand reputation, built on their solid R & D and production technology On theChinese brand products into the country.

market has entered a period of rapid growth. Under the influence of Internet development, driven by excellent water purifier brand, the future home water purifier market will enter the “Internet +” in the new era.

Water purification industry in the ascendant, rather than focusing on raising grab

[ is ] awakening environmental consciousness of urban residents urging hot water industry, but industry issues continue to be exposed, the water industry go from here? A father Liu quite recently concerned about the child’s drinking problem, Suning, Gome two-day visit, listen to shopping guide’s introduction has been confused. “Activated carbon filtration, silver ion disinfection, membrane purification process, in the end what kind of fly ah?” Wang can not help but sigh.

This is not the case, it is understood, is quite concerned about the urban drinking water, no stranger to water purification products. Just what the election what kind of purification principle, whether imported brands and other problems continued to plague the better, resulting in many consumers hesitant, still on the sidelines.

Clearly, consumers do not buy it limited the development of water purification industry from one aspect, but the huge market demand so that the industry continued to maintain a high growth state. According to the Institute for Prospective industry published “2014–2018 China’s water industry sales forecast demand and investment analysis report” shows that in recent years, China water purifier production at a rate of 45% annual growth, and become the world’s largest water purifier production base, “Driven by demand, at the current pace of development to conservative estimates, is expected 2014–2015 China’s water purifier production remained around 40% growth rate in 2015 China water purifier production is expected to more than 16 2,000 million units. “forward-looking network industry researcher Lin Yanping author wrote.

According to the principle demand option

Zhang Xudong said that as the consumer is difficult from a technical point of view and to identify good and bad quality water purifiers, water purification industry, which is the reason there has been no outbreak up one. “Water purifier is a system product, and not the same as ordinary household electrical appliances, like equipment, in a way, similar to the home central air conditioning.” Zhang Xudong correspondents said. However, the water purification industry, many brands, a variety of technical principles, models and detailed minutes from the international and domestic academic level, clean water and pure water dispute is still tangled, each have their own experts, each each supporter.

“water purification technology is not only now, but for decades, whether it is technology or activated carbon membrane technology, different needs require different filtering technologies and different filtering technologies will yield different water quality, reliable and does not require a combination treatment of the original fly conditions and needs to determine. “

“For how consumers buy water purifiers, my personal suggestion is: first clear purpose to buy their own water purifier, to solve the problem of scale, can only choose ; want to keep the minerals in the water, you can only select ultrafiltration machine. there have mineral scale, the higher the precision filtration of water, the more concentrated water discharge. “Zhang Xudong stressed that the media is often stir” concept waste water “, in fact, not science, “waste water” or water, but the solvent concentration becomes high only.

“Secondly, we must choose to buy channels, with particular attention to the vendor’s service capabilities. In general, traditional stores, department stores and specialty stores are good, the electricity supplier There seemed to be a little disadvantage, because water purification products for installation, high maintenance requirements later. If the water purifier service from time to time, replace the filter, water purifier will become sewage is, technically speaking from the product, or whether it is time to calculate flow calculations are flawed , and high-quality after-sales service can make up for these deficiencies. “

As for the third aspect, said Zhang Xudong look at the concept of certificates and the like are generally manufacturers of speculation, most Chinese factories are assembly plant number, so not only water purification industry, other manufacturing is also true that most water purifiers companies are doing “research and development” in appearance, filtration and membrane materials are bought from other companies and then assembled. Just big and small companies there are differences, large companies cleaner production workshop, assembly of product quality are more concerned about, it is recommended that consumers still buy brand-name computers.

slow development of more scientific

In Zhang Xudong view, water industry requires a lot of after-sales follow-up, if the sale is not a comprehensive solution to the problem, the industry is developing too fast is unhealthy. “To solve the drinking water problem of Chinese residents, mainly the need to improve water quality as well as the transformation of urban water supply pipe network, to seek water purifier to solve the drinking water problem of the residents, this is an incorrect way of thinking, from the level of society as a whole look, neither economic nor scientific. “Zhang Xudong said.

but shall not be denied, the higher the degree of attention on the media coverage of European and American water purifier, “are in fact repeated the baseless assertion, the fact is not as Europe’s penetration rate is not so high publicity, the kind of hype the sense of so-called market prospects, are commercial ploy. “However, Zhang Xudong said that China’s water purifier market is still desired, first, because China’s economic development and drinking water ringThe contradiction between the destruction of the environment, the transformation of water up the long time and high cost; second, because the Chinese residents of the demographic dividend, the number of people, a number of Chinese population? If the fixed assets and the number counted in the invisible it is a very large base.

data show that in 1999 China water purifier production is only 600,000 units, after rising all the way, in 2001 exceeded 100 million units in 2005 to reach 5.88 million units in 2011 China produced 45.36 million water purification units, compared with 2010 growth of 40%. 2013, China’s water purifier production of about 8572 units.

“because everyone’s expectations too high so always feel that the industry is too small, the development is too slow, in fact, the current situation is the most real, the industry should already slow development, there may have been little done because the industry can not do without clean water services, and now the whole industry Although the lips to call attention to service, but more people are still in line to go to make quick money. Do not believe what went survey has purchased water purifier consumer who satisfaction, may surprise you.

industry focuses on “support” rather than “grab”

industry researcher Lin Yanping author wrote, “Although bottled water to some extent to meet the drinking water needs of the residents, but the real health of drinking water is to use , which can solve the problem of secondary pollution of water quality fundamentally. “” With the increasingly severe, and people’s living standards improve, the popularity of water purifier water pollution problem has become an irresistible trend. But the reality of a 5% penetration rate far below the 70% requirement in mature markets, rapid growth, attracted crowded. “According to rough statistics, there are over 3000 on the Chinese market, mostly unknown brand.

” As we all know, two problems currently prevailing in the industry, one is the mentality of practitioners, focusing on water purification industry support rather than rush. Second, the gas industry should be grounded science rather than speculation. “Zhang Xudong representation.

At the same time, water purification products, miscellaneous sales channels and more, has not yet formed a stable and efficient main sales channel,” real estate projects, commercial aircraft, the rural market is a good sales channels We should focus on the development. “Zhang Xudong added,” I estimate that in 2103 water purifier sales should be about 30 billion yuan, compound annual growth rate, the media say 40%. “

For the brands of choice, notForeign brands is better. Zhang Xudong think, domestic water purifier no difference than abroad, because many raw materials are the same, the downside is that the details of stability. According to industry estimates, some 400 million Chinese families, if there is a quarter of families, the number of demand for water purifiers have 100 million if calculated at 1,000 yuan each, the size of the domestic water purifier market will reach 1000 billion. By 2015, with the upgrading of the deep penetration of water purifiers development, as well as existing products, market capacity of China’s water purifier or more than 200 million units, the total market more than 200 billion yuan.

“The outlook is bright, the road is tortuous, the market outlook is not representative of the market there, the market is relying on people to do it, it is not the same at home and abroad, because of different approaches.” Zhang Xudong case Say.