[ is With the rapid development of water purifier market, industry competition intensified, many agents have felt invisible pressure, clearly aware of the terminal building importance, are also trying to make the terminal building to gain a competitive advantage. So, how can we make it to the terminal building? Water purifier small series, water purification agents to join should be combined with its own characteristics in the region and market conditions at the time of doing the terminal building, according to local conditions, varies with time to explore a set of their own marketing programs.
a full use of network marketing
for each install a water filter, or yourself or your installer must take water purifier installed photo shot down, but also feel free to go online, Ye Hao circle of friends, QQ space Ye Hao, microblogging worth mentioning, can take advantage of the full availability, to brush out their own “sense of presence”, let the people around you all remember it can not only sellers but also sellers, have been sellers. Hot atmosphere that comes out of this, it is important to spread positive energy, this energy is in turn will give you extra points, it will produce aggregation effect.
Second, the implementation of standardized services
After the machine sold, and even home delivery installation, including installation work clothes, work caps, dust-proof shoe covers, installation kit, etc., ” small wrench service “first line has been maintained? each agent after the door politely civilized exchange with the owners, during installation or replace the filter in the machine, pay attention to hygiene to maintain, etc. these not only embodies the brand of professional and professional accomplishment, but also able to accumulate a good reputation. The so-called Gold, silver cup, as the user’s reputation!
Third, the timely introduction of new products
one is just new products to market, on the other hand is not on the regional market, can shines for consumers, price is not comparable to similar products, you can be called new. Otherwise, if a product other stores already have, and you just on, can not be called new. In short, the marketing, new products can bring premium space and high rates of return on market sales, water purifiers joined agents to keep up with the rhythm.
Fourth, the establishment of distribution networks
a person sellers, even if a high rate of return, but eventually limited the number, but if you have a team of sellers, cluster effect will be very obvious.So then into the next level, if the regional market where agents gradually developed distribution network, so that multiple teams together for you, even if profit margins middle a little, but the dish up, the rate of return is more than you would a person meaningful, the network built up, with brand coverage overall sales will zoom.
Fifth, make good use of small gifts
what customers really want to buy? Of course, is to buy the product! So is the core product, too different, too have to buy. But the customer still lurks deep inside a “Little 99”, is the “additional profit of excitement,” Give it to inspired, sellers paid off, it kicked into it.
At this stage, water purification agents to join the terminal building to be able to do only in the fierce water purifier market? This dream can only be achieved through effective marketing.