【招商宝】is another year of Canton Fair. On April 18th, the foreign faces inside and outside the Pazhou Complex, and even the flashing foreign faces in the nearby subway stations increased on time. These foreign merchants who meet the Canton Fair on time in the spring and autumn of each year not only take the most cutting-edge foreign trade market, but also take foreign trade orders. Among these orders, the main products are “smart” products.
In recent years, in Foshan, where the wind of wisdom has gone, all the revolutions from production to consumption have been set off. In the evening, many Foshan smart home appliances and intelligent machinery have become the new darling of the domestic production and consumer market. In contrast, these smart products are a little later in the overseas market.
& ldquo; Galanz has long had a place in the domestic smart home appliance market, but only began to export smart home appliances in batches last year. Li Wenjian, brand manager of Galanz’s overseas marketing department, said.
However, once the door to the sea is opened, there will be unlimited possibilities in the future. In the Canton Fair, the number of smart products received by the booths of Buddhist companies was much less; outside the Canton Fair, robots exported to India, smart microwave ovens &hellips in the United States, Germany, and Italy; … The sea route map is gradually becoming fuller.
Smart home appliances go to the sea: Embedded smart microwave ovens are favored in the United States, Germany and other countries
Li Wenjian clearly feels that the number of Canton Fair merchants has increased a lot this year. “In the first two days, 400 foreign businessmen visited the booth before the booth, and their attention to smart products has improved a lot.
As a Foshan home appliance giant, Galanz is the same as the previous year. Smart home appliances cover all of its booths, including the Internet Eco-Refrigerator ICE WORLD, Micro-Steamering Machine, Embedded Micro-Steamed Three-Piece Set, and Smart Air Conditioning.
According to Li Wenjian, the current overseas market revenue accounted for 60% of Galanz’s business income. Last year, its overseas income increased by 10%. And faster than the increase in overseas income, the export value of its smart home appliances increased by 15%.
& ldquo; Galanz has long had a place in the domestic smart home appliance market, but it has only started to export smart home appliances in batches last year, and its export base is small, which has caused its rapid growth. Li Wenjian said that among the smart appliances exported, Galanz’s signature microwave oven still dominates, accounting for 50%.
In the overseas map of smart home appliances, the United States, Germany, Italy, Japan, South Korea and other developed countries in Europe, America and Asia are the main export markets, accounting for nearly 40%. In these countries, smart products such as embedded micro-steamed kitchen appliances and wall-mounted mini-washers are “red people”.
Li Wenjian told reporters that high-end smart products are highly accepted in Europe and America because of their high prices. In Southeast Asia and the Middle East, Galanz is the main driver of mid-range products.
In addition to kitchen appliances, a smart refrigerator that uses infrared control cameras to monitor food preservation status and intelligent temperature control and humidity control has become a potential overseas explosion product for Galanz. “We have taken this product to many overseas exhibitions and received a lot of orders, optimistic about its future potential. Li Wenjian said.
Another Foshan home appliance giant, Chigo Air Conditioner, has already paved the way for smart home appliances. Li Xinghao, Chairman and President of the Board of Directors of Zhigao Group, said that intelligentization, as one of Chigo’s core development strategies, has become a new blade for inciting overseas markets.
At the exhibition, buyers from all over the world kept asking questions about Zhigao intelligent cloud air conditioners. Among them, Zhigao’s third-generation intelligent king air conditioner, which has set the world’s most intelligent air-conditioning world record, has been favored by foreign businessmen.
In the past, the global air-conditioning market as a whole has been in a downturn, but Chigo has gained momentum against the overseas market. Among them, Chigo has achieved rapid growth in the European and African markets, with sales up 16.4% and 36.2% year-on-year.
The rise of intelligent machinery overseas: South China enterprises go to India to sell robots
Small and beautiful smart home appliances in the overseas consumer market, one piece of Foshan made “big guy & mdash; — intelligent mechanical equipment, also began to rise overseas.
At the Canton Fair booth of Foshan Jinyinhe Intelligent Equipment Co., Ltd., an automated machine for building construction glue and lithium batteries reflects cold light. Don’t look at its large tonnage, so an automated production line can replace the 50th and 60th people, and it is exported to Europe, America and Southeast Asia.
“Southeast Asia accounts for 50% of the export market, and Europe and America account for 30%. The per capita cost of European and American countries is high, and the automation requirements for machines are higher. In this respect, we have a gap compared to the products of Italy, Japan and South Korea. Zheng Lunchang, head of the Import and Export Department of the company, said that in the Southeast Asian market with higher cost performance requirements, Jinyinhe’s intelligent equipment has a greater advantage.
At present, the export value of Jinyinhe is 2 million US dollars, but Zheng Lunchang believes that with the promotion of the Belt and Road Initiative, there is still much room for growth in the demand for smart equipment in emerging markets along the future.
When the Jinyin River waited and saw the market in the Belt and Road, the Aibo robot in the Nanhai area had already traveled to India to start a robot company. After winning the Indian order for several kitchen utensils production robots, Ailebo General Manager Nong Baile decided to open a joint venture company in India to produce polishing robots.
Nong Baile explained that although many robot giants in the world produce polishing robots, Ailebo’s products have been developed specifically for the needs of industries such as cookware production, and are praised by Indian buyers as the most “ ;smart. Looking at the market opportunities in India, Nong Baile and Indian merchants started a partnership to start the Indian robot business.
Under the robot’s overseas expansion of this game, there is also a famous beauty. Last year, the US’s offer to acquire the German robot giant KUKA was well known. In the pocket of KUKA, Midea has not only obtained the weapon of its own enterprise automation transformation, but also witnessed that the US-made robots occupy the industrial fields in many regions of the world.
For example, KUKA has a relatively well-developed layout in the automotive industry. The acquisition of KUKA in the future of the global automotive industry robot market share of up to 70%. According to Fang Hongbo, “In addition to Japanese cars and Tesla, the supply of robots from other multinational auto companies will be mostly occupied by us.
Big data maintenance, 3D printing is popular in Southeast Asia, Middle East market
In addition to automated production machinery, there are also many mechanical products with after-sales maintenance intelligent functions sold out, speeding up The progress of Buddhist enterprises in deepening overseas markets.
When reporters interviewed the Canton Fair two years ago, Foshan Machinery Equipment Co., Ltd. said that in some areas, Foshan made it difficult to make European and American products, because European and American products have achieved full intelligence from production to after-sales, especially in terms of maintenance. Without the need for manual door-to-door, enterprises can use the big data and information system power to enable the headquarters computer and overseas machinery to realize dialogues across time and space, and provide remote maintenance guidance.
Nowadays, looking at the entire Foshan manufacturing industry, the awareness of remote intelligent maintenance of enterprises has long since awakened.
Zhu Bocheng has been in the booth of the Canton Fair for many years. From time to time, he nodded to the foreign businessmen who had passed through him, and the frequency was higher than his colleagues. That is the old friend he met again.
His company, Kangsida Hydraulic Machinery Co., Ltd., 2/3 of the products are sold to the Southeast Asian market. In order to provide better localization services and stabilize this market with deep potential, Kangstar has developed a remote maintenance system.
“The most frequently used maintenance method is remote maintenance. We use a remote monitoring system for data collection and analysis to diagnose some common and simple electrical problems. The remote system will guide the customer to solve the problem. We can also provide on-site service to overseas service points. Zhu Baicheng said.
With the in-depth development of intelligent manufacturing, the development and production of intelligent remote maintenance system equipment has already put on more corporate agendas. Bohui Electromechanical relies on intelligent systems to create a “1 hour service circle” in India, Africa and other regions with the concept of “fast”.
“We are investing in the information transformation of products and enterprises, using big data and Internet of Things to establish a remote maintenance system, and strive to allow our customers in key overseas markets to enjoy our after-sales service within one hour. Liang Haiguo, general manager of Bohui Electromechanical, said.
3D printing technology, which is the most popular smart technology with big data, is another big push for Foshan to make overseas sales. Previously, Zhongnan Machinery exported the first domestic metal printer to Turkey.
“This small size & ldquo;desktop & rsquo; price is half of the same type of 3D printer in Germany, & lsquo; print & rsquo; effect is no difference, can & lsquo; print & rsquo; teeth and jewelry, The largest dental manufacturer in Turkey immediately placed an order. Mao Weidong, executive deputy general manager of Zhongnan Machinery, said, “They have been adding orders in succession these days.
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