Smart home prospects: Product classification is getting more and more sophisticated, who can laugh at the end?

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Led by the development of artificial intelligence and IoT technology, smart homes are booming. According to Strategy Analytics, the total spending on smart devices, including devices, systems and services, will be close to $96 billion in 2018. As an application platform, smart homes can generate countless business needs. With the emergence of more and more new technologies, we have reason to believe that smart home products will become brighter and brighter, and we cannot deny the bright future. I laughed at the end.

With the continuous heating of smart homes and the growing scale of the smart home market, smart home products are developing in a blowout manner. According to the Prospective Industry Research Institute, China Smart Home Furnishing Equipment Market Prospects and Investment Report According to the data, the smart home industry started late and the market demand is huge. It is estimated that by 2018, the scale of China’s smart home will reach 180 billion yuan, and by 2020, the smart home market will reach 357.6 billion yuan.

After several years of development, the smart home market has not been in the air, but after all, it is close to life, so it is considered to be in a hot state. Especially in the past two years, smart homes and real estate have been hooked up, and they have received much attention. Traditional home appliance enterprises are competing with the Internet and technology giants, and innovative enterprises are emerging one after another. The competition among all parties is in full swing. Next, let’s talk about two or three things about smart home.

The development of smart home industry pain points

1, expensive is the main obstacle to smart homes

Currently, it is difficult for smart homes to enter ordinary homes or the price is too High, the current home intelligence is generally more than 100,000 yuan, the public is more difficult to accept this price. With the continuous development of smart homes in the future, the scale advantage will appear and the average price will decrease. For example, the price of smart home can drop to the level of 30,000-50,000, and the cost per square meter is 500-1000 yuan. This kind of smart home product is more practical and can also have reliable and stable routine functions.

2. No quality service awareness and standardized service processes have been formed

The key to smart home profitability is service, not hardware. Relying on intelligent hardware to provide services and profit through services. The value of intelligence lies in the services that can be realized, not the hardware itself. In essence, the service replaces the original “hardware products” and becomes an upgraded, new product form. The realization of the emerging “service products” lies in the construction of smart life scenes. The linkage of scenes is a form combined with other hardware and services, such as the scene of intelligent lighting and security linkage. In addition to the connection between hardware and hardware, hardware and software, the technical support of the downstream infrastructure is more important. Only by opening up the technology, the single product and the service, it is possible to create a real intelligent explosive product.

3. The smart home product system has not yet formed a unified standard

A well-known market research center understands that the smart home market is not mature, and the reliability and practicability of the system are not Strong, still to be further developed. At present, smart home products each have their own systems, and there is no unified standard, which has more restrictions on users and has a greater impact on the promotion of smart homes.

Smart Home Future Development Forecast

1. Forecast of Building Intelligence Market Prospects

If you look at the broad sense of architecture, smart home equipment is mainly used in smart buildings. Among them. The intelligent building industry has great potential for development and is considered to be a very important industry in China’s economic development. Its industrial driving role is not to be underestimated. According to statistics, the proportion of smart buildings in the United States to new buildings is 70%, and that in Japan is 60%. In 2015, China’s smart buildings accounted for about 30% of new buildings.

China’s smart buildings started in 1990, 6 years later than the United States, 4 years later than Japan. By comparing the development history of smart buildings in the United States and Japan, it is estimated that the proportion of smart buildings in new buildings in the future will be It will still maintain a speed of about 3 percentage points per year. By 2021, the proportion of intelligent buildings in new buildings in China is expected to reach about 57%.

Proportion of China’s intelligent buildings in new buildings in 2017-2022 (unit: %)

Source: “Foresight Industry Research Institute Smart Home Equipment Industry Report”

2, Smart Home Equipment Industry Forecast

From the narrow sense The application of smart home equipment is mainly concentrated in the commercial residential market, in which the proportion of villas and high-end apartments is at a relatively high level. In 2009-2014, the area of ​​completed commercial residential buildings in China showed a volatility. In 2014, it was 809 million square meters, up 2.80% year-on-year; in 2015, China’s commercial residential completion area fell by 8.78%, and in 2016 it was 772 million square meters, up 4.61% year-on-year. %. From the perspective of annual housing completion, by 2022, China’s smart home equipment market will reach 64.772 billion yuan.

2017-2022 China’s new commercial housing market smart home equipment market size forecast (unit: 10,000 square meters,%, yuan / square meter, 100 million yuan)

Source: “Foresight Industry Research Institute Smart Home Equipment IndustryReports

More and more new technologies are emerging, and the integration with smart homes will generate strong convergence, such as artificial intelligence technology, speech recognition technology, deep learning technology, etc. The smart home industry strives for deep integration with smart home technology. The status quo of the industry is booming. We have reason to believe that with the increasing classification of products and the increasing variety of products, smart home products will become more and more popular.

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