[ is ] a water purifier brand, to succeed, the most important addition to the better quality of the product, but also on marketing. There are many ways of marketing different products to select one or several suitable marketing methods have unexpected results. The following nine kinds of marketing strategies, water purifier companies can refer to.
water purifier marketing methods to choose the nine different marketing strategies summary (Photo from Internet)
1, emotional marketing strategies
emotion marketing is the difference between personal feelings and needs of the consumer as the core brand marketing strategy, by means of emotional marketing, packaging emotion, emotion word of mouth, advertising emotion, emotional design strategies to achieve business objectives. In the era of emotional consumption, consumers are not buying much, good or bad quality and low price of the quantity of goods valued commodity, but to one kind of emotional satisfaction, a psychological identity.
emotional marketing needs from the consumer’s emotions, evoke and provoke emotional needs of consumers, inducing resonance in the minds of consumers, blending in among the emotional marketing, marketing to make love to win the ruthless competition.
2, experiential marketing strategies
experience is usually caused by direct observation of events caused by or involved in, whether the event is real or virtual. Will experience emotional factors related to the customer’s emotions, senses, emotions, rational factors also include intelligence, knowledge, thinking, etc., but also because of some of the activities of the body. The basic facts of experience will be clearly reflected in the language, for example, described the experience of verbs: love, hate, appreciation, hatred, etc., adjective: cute, attractive, exciting, and so on.
why experiential marketing companies do in fact reflect the importance of marketing experience in:? Emotional increasing proportion of consumer demand; the growing consumer demand for personalized, diversity, diversity; rapid changes in consumer values and beliefs ; consumer concerns shift to emotional benefits. For the concept of modern enterprises must change to promote the consumption of enough effort in the brand, this brand network can effectively increase brand awareness, leaving a deeper understanding of consumer demand experiential marketing.
3, the implant marketing strategies
implant marketing usually refers to products or brands and their representativesTable of visual symbols and even strategic services integrated into movies, TV series or TV shows a variety of content, through the reproduction of the scene, leaving the audience to the product and brand image unconsciously, and then achieve the purpose of marketing the product.
we often see in many movies, television shows different brands of implants, however digital marketing campaign can borrow in the same micro-hot video, the implant can be copied directly to the network platform, at the same time in various platform content output can be achieved.
4, word of mouth marketing strategies
word of mouth marketing is the company trying to make their products user information, brand spread through the exchange between friends and family. This high success rate of marketing, strong confidence that this kind of word of mouth marketing as the way, called word of mouth marketing.
From the practical level of corporate marketing analysis, word of mouth marketing is the business use of various effective means, causing enterprise customers talk and exchange their products, services and the overall image of the enterprise, and encouraging customers to its surrounding population introduces the recommended way of marketing and process and. In the second, the third stage, you can use this strategy, word of mouth marketing strategy based on social media platforms, with emphasis on the relationship between interest, stimulate interest share of positive word of mouth, to help guide the brand forward.